TAG Heuer, a global brand, known across the world for their sports wristwatches, have a variety of items aside from watches, including cell phones, leather jackets, and sunglasses. As stated in earlier in my blog, TAG Heuer can only be found at certain locations, at TAG Heuer boutiques and at Authorized Dealers, such as Lord & Taylor and Tourneau.
This is one of the reasons TAG Heuer is considered a speciality product. For a company that sells over 1 million watches a year, there are not as many Authorized Dealers as you would think. TAG Heuer has a reputation to maintain, and AD's are selected after being deemed "worthy" of carrying their product.
When going through the consumer decision making process, especially for an item that will run over $1,000, people are very selective and go through their process before making a luxury purchase.
The general consensus is that TAG Heuer is the powerhouse in the sports watch industry. In my opinion, there is no question, with the vast amount of product available in that category. Though TAG Heuer specializes in sports wristwatches, they have a variety of product lines to suit an individuals needs.
The Formula 1: A sports watch starting at $1,100, inspired by Formula 1 racing. The watch features a coated Titanium-carbide rotating bezel - offered in different dial colors - rubber strap or bracelet - for both Men and Women.
The Aquaracer: A watch designed by divers for divers, water resistant from 300M to 500M. From $1,700 - many different variations available - for both Men and Women.
The Link: What TAG Heuer called the "Elegant Sports Watch". The collection consists of watches that are verstaile, ones that can be worn with both business and casual attire. Starting at $2,000 - many different variations available - for both Men and Women.
The Monaco: The First Square Waterproof Sports Chronograph watch, made famous by Steve McQueen. One of TAG Heuer's most unique and popular watches, among sports and watch entusiasts. Starting at $3,000 - many different variations available - for both Men and Women.
The Golf: A less popular line of watches made by TAG Heuer. Promoted heavily when Tiger Woods first signed on with TAG. Only one titanium model currently in production, at $1,900.
The SLR: A watch created through a relationship between TAG Heuer and McLaren Mercedes-Benz. Very sporty chronograph watches, for the racing car enthusiast. Starting at $4,500 - many different variations available - for Men only.
The Carerra: What TAG calls "the contemporary sports watch inspired by motor racing". Starting at $2,000 - many different variations available - for both Men and Women.
The Grand Carerra: TAG Heuer's most exclusive line of watches. For the person who wants a higher-end sports wristwatch. In this line you will see watches ranging from $4,300 to over $20,000.
Of course, all of these watches come with TAG Heuer's International Repair Guarantee.
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