Chapter 11: Developing and Managing Products

Some of the most successful individuals and companies in history key to success was thinking out of the box, creating products that had not existed until they created it. Microsoft with Windows, Apple with the personal computer and the smartphone, Perrelet with the automatic watch. In the watch industry, most manufacture's have research and development teams brainstorming ideas every single day to create the next amazing product in the watch industry.

TAG Heuer happens to be one of the most innovative watch companies over the last century. They are responsible for creating the Mikrograph, the first watch accurate to 1/100th of a second, the Mikrotimer, the first miniaturized electronic instrument accurate to 1/1000th of a second, the first automatic chronograph watch with a micro-rotor, and the V4, the first watch using belts as opposed to gears as a method of winding the movement. These are just a handful of examples from the brand that has been "pioneering time since 1860".

TAG Heuer Innovations

To further reiterate their success, TAG Heuer's Mikrograph, one of their most recent innovations, has won "Public Prize" at the watch of the year at a recent industry event.

From TAG Heuer's Facebook page:

THE MIKROGRAPH WINS THE PUBLIC PRIZE

THE TAG HEUER CAMPAIGN WAS VOTED THE BEST 2011 WATCHMAKING CAMPAIGN

On 11 November 2011, during the prestigious Watch of the Year evening organized by the Ringier Group in Geneva, TAG Heuer was twice acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. The Mikrograph, the first chronograph to display one hundredth of a second, thanks to a central hand, was awarded the best watch of the year by the public, whilst the campaign that supported its launch was awarded the Best Campaign prize. Overwhelming recognition for the brand, the only one who had twice the chance to be on the podium

Prototypes of new innovations are generally revealed at one of the largest industry events of the year, BaselWorld. In 2012, the event will take place in Geneva, Switzerland from March 8-15. I look forward to seeing what TAG Heuer can come up with next!