TAG Heuer is a luxury sports wristwatch and accessories company and a subsidiary of one of the worlds largest luxury conglomerates, LVMH. Although acquired in 1999, TAG Heuer has a rich history dating back to 1860. TAG Heuer is considered one of the largest chronograph wristwatch producers in the world, with an estimated annual production easily surpassing 1 million units. Considered by many enthusiasts as one of the greatest sports wristwatch innovators of all time, TAG is responsible for creating such inventions as the Micrograph, the first watch measuring time with an accuracy of 1/100th of a second and the Monaco V4, the first mechanical wristwatch using transmission belts as opposed to the standard series of gears, and many more over the last 150 years. TAG Heuer's current line - from approx. $1050 - $80,000 - includes various collections of Mens and Ladies wristwatches, quartz and mechanical. Such collections include the Aquaracer, Formula 1, Monaco, Link, Carrera, and Grand Carrera. Over it's history TAG Heuer has maintained successful relationships, further promoting their product among sports enthusiasts, with Formula 1 racing and McLaren and most recently announced as the official watch of the Rugby World Cup 2011. TAG Heuer strives to be the best sports wristwatch company in the world and does an amazing job at promoting their product with past brand ambassadors Tiger Woods and Steve McQueen, and current ambassadors including Maria Sharapova and Leonardo DiCaprio. TAG Heuer's mission - to continually promote their product as the best of it's kind in the world and to remain the pioneer that they have been over the last 151 years.
To learn more about TAG Heuer, visit them at: www.tagheuer.com
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