TAG Heuer has most recently developed their first completely manufactured product in its existence with the Caliber 1887. For TAG Heuer, leader of sports and chronograph wristwatches, it must find new ways to continue to further themselves not only in that market but others as well. By creating unique product such as the Monaco V4, it has shown potential to enter this sector of the watch industry and flourish, impressing audiences across the world and opening a new workshop in 2008 in order to focus on developing innovative product and to continue their goal in making timepieces as accurate as possible. If TAG Heuer, a company that focuses on introductory luxury, can continue working on manufacturing higher end product, and appeal to those who are looking to spend $10,000-$20,000 or $80,000(Monaco V4) on a watch, they will gain market share in that level and become a much stronger company overall - one that can not only sell a $1,000 watch, but a $100,000 watch as well. TAG Heuer continues to market themselves as often as an opportunity presents itself. They proved this with the opening of their first US boutique in Las Vegas and ranking 4th among all watch advertisers, spending 22.7 million dollars in 2010. Expect TAG Heuer to increase its presence on the wrists of young adults and adults around the world.
amosc: daniellequaile4
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