TAG Heuer, like most Swiss watch manufactures, are Multinational Corporations. Though its main headquarters is centrally located in La Chaux-de-Fonds, Switzerland, their focus is on being global marketers. TAG Heuer, sports wristwatch extraordinaire, has a variety of luxury products aside from wristwatches including luxury mobile devices(TAG Heuer Meridiist) and eyewear. Their products are sold through authorized retailers and brand boutiques - located in Asia, Africa, The Middle East, Europe, and the United States; authorized retailers located throughout 6 continents, Antarctica excluded.
When a company such as TAG Heuer is already achieving success throughout the globe, what must they do in order to further themselves in the wristwatch industry? Open or authorize new locations in growing markets. According to a recent article in WatchTime magazine, many countries across the globe have had a surge in watch sales, with sales in China increasing 47.8%, Thailand 42.7%, and Hong Kong 23.6%, over the last year! Many of us American watch aficionados have learned this news the hard way, with products being pulled from shops in order accommodate these new consumers.
TAG Heuer, like many swiss watch manufactures, has plans to open more brand boutiques worldwide in order to further promote their product. In opening these boutiques, they feel you will be able to enjoy the complete TAG Heuer experience, in learning about even the smallest intricacies in your timepiece, not just buying another watch.
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